Functieomschrijving

We seek a highly-skilled Technical Product Owner to join our team. This role involves overseeing all our email communications, from transactional emails to sophisticated marketing automation. You have a strong technical background, a passion for email technology, and a keen eye for detail.Responsibilities:Own the end-to-end email strategy, including transactional and marketing automation emails.Build an email design system.Develop, implement, and optimize email workflows and campaigns to enhance user engagement and retention.Collaborate with cross-functional teams (marketing, development, design) to ensure seamless email integration with other platforms.Monitor and analyze email performance metrics, generating reports and insights for continuous improvement.Monitor and optimize email costs.Ensure compliance with email regulations and best practices, including CAN-SPAM, GDPR, and other relevant laws.Manage and maintain email deliverability, including IP reputation and inbox placement.Troubleshoot and resolve technical issues related to email systems and campaigns.Stay updated with industry trends, tools, and best practices to enhance email strategy and execution continually.Your Profile:Proficient in email marketing platforms.Strong understanding of email automation and CRM systems.Experience with HTML/CSS for email design and development.Knowledge of email deliverability best practices and tools.Familiarity with email compliance regulations (e.g., CAN-SPAM, GDPR).Analytical skills with proficiency in data analysis tools.Experience with A/B testing and optimization techniques.You have:Excellent communication and collaboration skills.Detail-oriented with strong organizational skills.Problem-solving mindset with the ability to troubleshoot technical issues.Ability to work independently and manage multiple projects simultaneously.Creative thinker with the ability to develop engaging and effective email content.Strong analytical skills with the ability to interpret data and make informed decisions.Adaptable and open to learning new tools and technologies. #J-18808-Ljbffr