Functieomschrijving

Company Description Gradient is dedicated to helping B2B organizations thrive in a connected world by building smarter, integrated growth systems. We help businesses overcome growth barriers, including increasing costs, declining sales, and unpredictable revenue, by creating scalable and predictable growth systems. Our buyer-centric approach integrates strategy, content, performance, and automation, enhanced by our proprietary AI-driven Operating System. The result is Growth Engines designed to generate demand, strengthen pipelines, and drive commercial success. At Gradient, we believe in engineering growth for a new era of B2B success. Role Description This is a full-time hybrid role for a Performance Advertising Specialist (Mid/Senior) based in Amsterdam, with partial remote work flexibility. The specialist will manage performance campaigns across multiple channels, conduct in-depth data analysis, optimize advertising campaigns for better ROI, and perform performance testing to improve outcomes. The role involves collaborating closely with cross-functional teams to align advertising strategies with broader business goals and ensuring a data-driven approach to performance management. Qualifications Plus 5 years of relevant experience with advertising platforms such as Google, Meta, LinkedIn, Reddit etc. Strong Analytical Skills and proficiency in Data Analysis to measure performance metrics, generate insights, and inform decisions Effective Communication skills to collaborate with internal teams and present data-driven strategies clearly Expertise in Performance Management and Performance Testing to optimize advertising campaigns and strategies Experience with digital advertising platforms and tools for tracking and reporting campaign performance Proficiency in leveraging AI-driven tools and techniques for campaign optimization is a plus Ability to work independently as well as in a team, with a proactive and growth-focused mindset