Head of Sales, Benelux & Nordics (FMCG)

ZURU Toys, Amsterdam, North Holland, Netherlands

Lead Commercial Growth in Benelux & Nordics - Baby, Beauty & Pet.

Explore our Global FMCG Brand Portfolio: ZURU Edge Brands.

Founded in 2003 by EY Entrepreneur of the Year brothers Nick and Mat Mowbray, ZURU has grown to over 5,000 team members across 30+ international locations.

As one of the world’s largest toy companies, our award‑winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns, and Smashers. Our FMCG portfolio features MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more.

Position Impact

Short‑Term Impact: Accelerate growth across Benelux and Nordic markets by driving the regional commercial strategy, securing distribution gains, and ensuring ZURU consistently captures or over‑indexes its share of shelf versus competitors. Through close collaboration with commercial, marketing and supply teams, you will uplift availability, visibility and execution in‑store and online, unlock immediate P&L improvements and deliver best‑in‑class 4P execution with our priority customers.

Long‑Term Impact: Build enduring strategic partnerships with retailers and distributors, develop joint business plans that create mutual value and cement ZURU as a leading challenger brand across all EDGE verticals. Influence internal direction through customer insights, shape future innovation and long‑range commercial strategy, champion ZURU’s entrepreneurial culture, and drive sustained market share, margin expansion and long‑term success of the consumer goods division in the region.

Roles & Responsibilities

• Take full ownership of the region’s P&L and drive sales, trade investment, and product mix to meet financial goals
• Develop and implement the region’s commercial strategy, working with cross‑functional teams to ensure success
• Manage key accounts, building strong long‑term relationships with retailers and distributors
• Lead teams across functions to meet and exceed sales, P&L, and supply targets
• Improve commercial processes to boost performance and efficiency
• Foster a high‑performing team culture that supports rapid growth and market disruption

Skills & Experience

• 6+ years in senior sales or commercial leadership within FMCG
• Proven track record managing major retailers and distributors across Benelux and Nordic markets
• Strong commercial acumen with a demonstrable ability to drive revenue, market share, and profitability in competitive environments
• Strategic thinker and problem solver, able to translate insights into actionable business plans
• Exceptional communication and influencing skills, capable of engaging internal stakeholders and external partners alike
• Experienced in leading high‑performing, cross‑functional teams and fostering accountability and growth
• Bachelor’s degree and EU work permit required

At ZURU, we have cultivated a high‑performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.

At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.

We recognise that ZURU’s success stems from our people and you can only be at your best when you are looking after yourself. ZURU encourages all our team members to invest in their well‑being by providing an array of benefits and tools.

ZURU – Tomorrow Reimagined

🚀ZURU.com

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.