Head of Sales, Benelux & Nordics (FMCG)

Location: Amsterdam, North Holland, Netherlands

Join our team as the Head of Sales for Benelux & Nordics, leading commercial growth across the Baby, Beauty & Pet segments.

Short-Term Impact

You will accelerate growth across Benelux and Nordic markets by driving the regional commercial strategy, securing distribution gains and ensuring consistent capture of shelf share versus competitors. Working closely with commercial, marketing and supply teams, you will uplift availability, visibility and execution in-store and online, unlock immediate P&L improvements and deliver best-in-class 4P execution with our priority customers.

Long-Term Impact

You will build enduring strategic partnerships with retailers and distributors, developing joint business plans that create mutual value and cement ZURU as a leading challenger brand across all EDGE verticals. By influencing internal direction through customer insights, you will help shape future innovation and long‑range commercial strategy. You will champion ZURU’s entrepreneurial culture, driving sustained market share, margin expansion and long‑term success of the consumer goods division in the region.

Roles & Responsibilities

• Take full ownership of the region’s P&L and drive sales, trade investment, and product mix to meet financial goals.
• Develop and implement the country’s commercial strategy, working with cross‑functional teams to ensure success.
• Manage key accounts, building strong long‑term relationships with retailers and distributors.
• Lead teams across functions to meet and exceed sales, P&L and supply targets.
• Improve commercial processes to boost performance and efficiency.
• Foster a high‑performing team culture that supports rapid growth and market disruption.

Skills & Experience

• 6+ years in senior sales or commercial leadership within FMCG.
• Proven track record managing major retailers and distributors across Benelux and Nordic markets.
• Strong commercial acumen with a demonstrable ability to drive revenue, market share and profitability in competitive environments.
• Strategic thinker and problem solver, able to translate insights into actionable business plans.
• Exceptional communication and influencing skills, capable of engaging internal stakeholders and external partners alike.
• Experienced in leading high‑performing, cross‑functional teams and fostering accountability and growth.
• Bachelor’s degree and EU work permit required.

About ZURU Edge

ZURU Edge creates modern FMCG brands for today’s consumers. Founded in 2003, ZURU has grown to over 5,000 team members across 30+ international locations, with portfolio brands such as MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more.

Life at ZURU

We cultivate a high‑performing culture encouraging excellence, learning, and fun. Our team works towards ambitious goals while supporting wellbeing and personal growth. As part of our fast growth trajectory, you’ll have separate career development opportunities.

Recruitment Process

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analysing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. For more information about how your data is processed, please contact us.